Believe it or not, there are some people out there who don't believe Metro Orlando is "edgy" enough for them. Those of us who live and work here know better. And a new Web landing page developed by the EDC's marketing team is designed to show the dynamic nature of this community through the eyes of those who know it best: A robust downtown night life. A rich arts underground. Off-the-beaten path enclaves. Year-round outdoor activities. Diverse people from diverse backgrounds with diverse interests.

Many EDC investors have contributed to this undertaking, which we've deemed "Orlando Rocks." The promotional portal links to specially designed Twitter, Flickr, and YouTube accounts, as well as providing an array of other information that gives a close-up look at what sets our region apart - from Mt. Dora to St. Cloud, and all points in between. While developed in response to a specific client request, the new format will have many uses as we work to promote Metro Orlando as a place that is "putting imagination to work."

Click here to take a look ... and feel free to add to the conversation and images.

Metro Orlando has a lot to be proud of in our own Darden Restaurants. The Orange County-headquartered company was recently deemed "the most successful restaurant chain in the world" by FastCompany.com and named one of the nation's "best companies for diversity" by Black Enterprise. The operator of Red Lobster, Olive Garden, Bahama Breeze, Season's 52, Capital Grille, and Longhorn Steakhouse was noted for the leadership that has helped the casual dining chain continue to grow, and hire, despite tough economic times.

The growth of Darden mirrors the growth of Central Florida, which this company has called home since Bill Darden opened the first Red Lobster in 1968. Darden's popular concept was eventually acquired by General Mills; the company was re-named in his honor when it spun off from General Mills in May 1995,at that time becoming a publicly-traded company. The chain has since grown to Fortune 500 status, currently ranked #374 and the only Orlando-headquartered company on that list. Last year, Darden solidified its ties to our region, moving into an all-new, expanded campus on Lake Ellenor Drive in South Orange County.

Though by far the largest, Darden is not the only restaurant chain headquartered here. Sonny's Real Pit BBQ, based in Maitland, operates 137 restaurants in nine states. Ruth's Chris Steakhouse, which moved their headquarters to Lake Mary in 2004, operates 132 restaurants in the U.S. and abroad. And the growing Tijuana Flats chain now has locations in Virginia, Pennsylvania, North Carolina and Indiana, as well as throughout Florida.

The presence of all these great corporate headquarters is good for our economy and good for our community. We are proud that they call Metro Orlando home.

Signs of economic development success have been seen on many fronts the past couple of weeks. Here is a round up of images reflecting some of the highlights.

Game Launched
Florida Governor Charlie Crist got an up-close look at our region's booming digital media industry. He visited Electronic Arts' (EA) Tiburon (pictured above) in Maitland - getting a preview of EA's highly-anticipated NCAA Football 10, which was released last week; the University of Central Florida's (UCF) Center for Emerging Media in downtown Orlando - chatting with students and visiting the House of Moves motion capture studio; and the Employ Florida Digital Media Banner Center located at Seminole Community College's Center for Economic Development in Heathrow.

Dirt Flew
New ground was broken at the Central Florida Research Park recently, as representatives from the University of Central Florida, Florida Legislature and Orlando-based military commands gathered to celebrate the start of construction on the Partnership III building. When complete in fall 2010, this building will be shared by UCF and the military, and home to the UCF Institute for Simulation & Training. It will also be "green"; as Partnership III is designed to meet at least the silver level of the Leadership in Energy and Environmental Design (LEED) standards. To watch the UCF Reports YouTube video on the project, click here.

Film Wrapped
DNP Studios wrapped production on the feature film Letters to God, scheduled for release in early 2010. The film, which employed over 100 local crew and talent, was shot at multiple locations in Orlando, including Universal Studios Florida, Winter Garden and Kissimmee. The EDC's Film & Entertainment Commission assisted with scouting, permitting and other support services.

Orlando has received a plethora of accolades lately. From a "top place to start a business" to "where the jobs are" to "best place to live" and beyond. Here are a few of the rankings Orlando has received:

Entrepreneur magazine named Orlando as one of the "top ten places to start a business."

Money magazine ranks Lake County, FL #8 on their newest list of "where the jobs are," a compilation of the 25 counties that have experienced the most job growth over the last eight years.

The cities of Lake Mary and Oviedo are named among Money magazine's "Top 100 Best Places to Live" in the magazine's list of America's best small towns.

Forbes names Orlando a "best city for technology jobs", noting: "Where is the tech-sector growth? It's in less-celebrated areas of the country...By region, the fastest gainers turned out to be places like Orlando, Fla."

Florida ranks fourth in the nation in terms of high-tech employment, with 20,000 doctoral scientists and engineers and more than 276,000 high-tech workers, according to a report by the U.S. Chamber of Commerce's Global Intellectual Property Center.

Orlando is a "hotspot for young professionals" to live and work in the U.S. according to Next Generation Consulting. Since 1998, Next Generation Consulting has studied the relocation patterns of 20-40 year olds. Young professionals increasingly look for quality of life factors when deciding where to live. Next Generation Consulting ranked the cities based on a combined index of opportunities for earning, learning, vitality, around town, after hours, cost of lifestyle and social capital.

For more Metro Orlando rankings, click here.

As a nationally recognized leader in the optics and photonics industry, Metro Orlando is home to a strong and qualified workforce in this specialized realm. Much of this national prominence is thanks to the University of Central Florida's College of Optics & Photonics - one of the world's top graduate institutions in this field - and its two research centers: the Center for Research and Education in Optics and Lasers (CREOL) and the Florida Photonics Center for Excellence (FPCE), which offers masters and doctoral degrees.

Despite this distinct advantage, skilled workers are still in high demand for this growing industry. In particular, there remains a strong need for qualified workers with two-year degrees to work as laser technicians, both here in Central Florida and across the U.S.

But help is on the way! Tired of spending money to recruit technicians from out-of-state, Northrop Grumman Laser Systems is working with other local companies, your EDC, Valencia Community College (VCC) and Orange County Public Schools (OCPS) to address the workforce dilemna. The result ... the new Photonics Academy at Wekiva High School.

Through the Academy--slated to begin classes in the 2009-2010 school year--students interested in careers as laser/photonics technicians will be dual enrolled at Wekiva High School and VCC. Upon graduation from high school, students will also receive their A.S. degree in photonics from VCC, allowing graduates to immediately enter the workforce with a high-tech skill set. Many local photonics companies also plan to offer tuition assistance programs to existing employees, enabling their technicians to earn the training and degrees they need with little or no out-of-pocket expense.

According to the Florida Photonics Cluster, an industry trade association based in Orlando, about 150 area companies employ a total of 170 photonics technicians. Such jobs typically pay between $45,000 and $70,000 annually. The goal of the Academny is to fill the 20 to 40 photonics technician jobs created in Central Florida annually.

The newly created Photonics Academy is another great example of what makes Metro Orlando the nation's Center for Excellence in Optics & Photonics.

For more information, click here.

Digital media industry leaders, including the EDC's vice president of technology and entertainment Suzy Spang, recently gathered at Digital Media Alliance of Florida's (DMAF) quarterly Digital Media Seminar (DiMeNar) hosted by Full Sail University to discuss the latest trends and developments in the industry and their impacts on Florida's digital media businesses and professionals.

The result of the discussion? Florida is clearly ahead of the "game" when it comes to digital media and the Metro Orlando region is on path to our goal of "world domination" in this industry sector! Already a leader in digital media, Metro Orlando is home to industry resources such as DMAF and the Employ Florida Banner Center for Digital Media. In addition, companies such as Electronic Arts (EA) Tiburon, n-Space, and Helios Interactive - a full-service game development studio and 3D software technology company - call Orlando home.

Orlando Mayor Buddy Dyer was also on hand at DiMeNar to kick off the international product launch of Helios Interactive's flagship product, GameCore 2.0. This new technology is designed to create full 3D games, virtual worlds and other interactive 3D content without the traditional barriers of complex technology, programming expertise and high development cost. It is thought that this product could revolutionize the 3D game and simulation industry.

Helios' launch is a sign of the ongoing evolution of Orlando as THE place for digital media companies.

Successful innovation is a driving force behind expanding and diversifying our economy. Every day in Metro Orlando, innovative local companies are putting imagination to work - pioneering new products, solving problems creatively, partnering in previously untried ways. Those are the success stories that our annual Innovation Awards program is designed to uncover and celebrate. We need your help in identifying these companies and their innovations.

The EDC is now seeking nominations for our 2009 William C. Schwartz Industry Innovation Awards, which will honor one innovative company from each county in the region - Orange, Seminole, Lake, Osceola - as well as the City of Orlando. Awards will be announced at a luncheon on Thursday, September 17th at the Sheraton Orlando North in Maitland.

Click here for more information and to download the nomination form. Deadline for nominations is 5:00 p.m. on July 31st.

When our region played host to the annual meeting of the International Stock Exchange Executives Emeriti (ISEEE) in March, the realization of having some of the worlds' most knowledgeable and powerful financial executives gather in the community would one day pay off. We just didn't realize how soon.

When the current and former stock exchange execs met here, for the second year in a row, their wide-ranging discussion led to development of a document recommending eleven actions to be taken to help spur global market recovery. That document - titled the "Orlando Declaration" - was released via the ISEEE website recently, and word quickly spread.

These recommended actions cover a broad spectrum of capital market issues, including such areas as: governance issues; regulatory independence; remuneration and incentives for financial executives; responsibilities of regulators and government policy makers; transparency; clarity and accuracy of descriptive language for financial markets; national government oversight of financial risk assessment; deposit protection; and open, explicit government policy.

ISEE participants intend to return here in Spring 2010, so future "Orlando Declarations" are expected. To view the document in its entirety, click here.